The Online Ordering Button on a restaurants website is the first opportunity to allow people to order online directly from your restaurant.
Every restaurant is different, there are over 50 different online ordering solutions to choose when building your strategy to drive your customers to order directly from your website. There are several options to consider when choosing the correct solution for the restaurants website to facilitate takeout and delivery orders.
A percentage revenue share is a pay to play model which means that the restaurant only shares a percentage of the revenue with the online ordering company when an order is placed. There are options to use your own delivery drivers, 3rd party delivery drivers or even only allow pickup. GrubHub charges 18% of total orders, if the restaurant accept $3,500 in orders then GrubHub will send the restaurant a check for $2,870 at the end of the month.
When considering the monthly fee option there has to be an existing demand for the restaurants food online. We suggest using the percentage revenue share companies to build the demand for the restaurants food online.ChowNow charges $149 monthly fee or $1,788 annual charge, if the restaurant is operating at a 15% profit margin then the restaurant needs to receive at least $26,820 in revenue. Building a strategy for marketing the restaurants food online is discussed here....